2024 B2B Marketing Benchmark Download Annual Report

In 2024, they split their traditional agency services from their adtech/martech platforms to create cleaner, more focused offerings on both sides. Founded in 2000 by former HP managers, Expandi brings together proprietary intent data platforms, ABM technology, and 300+ marketing specialists to serve global B2B tech brands. Expandi Group is the largest B2B demand generation agency in EMEA, and as of 2026, also the largest independent European B2B data and marketing services group, following their acquisition of Kompass.

OuterBox works with companies where buyers compare vendors, involve multiple departments, request technical detail, and need proof before they talk to sales. The goal is clean source data, useful lead context, and reporting that sales and marketing both trust. LOOP Analytics, CallRail, GA4, form tracking, and CRM feedback can help connect keywords, campaigns, and landing pages to sales outcomes instead of stopping at lead volume.

LOOP Analytics separated B2B manufacturing buyers from hobbyist orders, shifting strategy around real buyer intent. OuterBox has worked with B2B manufacturers, software providers, industrial distributors, and technical service companies where lead quality matters more than raw lead count. The work starts with your buyer, your sales process, your existing systems, and the evidence your leadership needs to trust the next investment. OuterBox is a digital marketing agency built for companies that need specialized depth and a steady partner. We will benchmark your site, review the search and paid-media opportunity, and outline a B2B marketing services plan with the channels, priorities, and pricing that fit your sales cycle.

By partnering with Twogether, you can expect to harness the power of Account-Based Marketing (ABM) to precisely target and engage key accounts, optimizing your marketing efforts for the most valuable opportunities. Additionally, Gripped’s approach to paid advertising and social media ensures a comprehensive online presence, driving targeted traffic and increasing engagement. Their data-driven approach to demand generation will ensure they consistently fill your sales pipeline with high-quality leads, benefiting you. You’ll benefit from their data-driven approach to demand generation, ensuring your sales pipeline is consistently filled with high-quality leads. Furthermore, their strategic approach to content marketing ensures your message reaches and engages the right audience, driving meaningful interactions.

Cross-functional squads bring together paid media, CRO, SEO, and creative to identify opportunities and execute quickly. The approach combines technical SEO, KOB (Keyword Opposition to Benefit) analysis, and conversion-focused content with in-house design and digital PR to boost authority and drive qualified traffic. Services span strategy development, campaign execution, CRM-integrated martech implementation, and analytics—designed to accelerate growth and improve marketing performance. The team specializes in account-based marketing (ABM), demand generation, content marketing, sales enablement, and website design—built to engage ideal buyers and improve conversion rates across the funnel. ✔️ Ideal for content-led orgs needing RevOps and CRM execution at scale ✔️ We bake skip-action CTAs, landing-page quality creative, and full-funnel reporting into every engagement

A review of their website shows a structured service offering that includes marketing strategy, CRM implementation, paid media, web development, public relations, and sales enablement. SmartBug Media positions itself as a full-service digital marketing agency with expertise in inbound marketing and the HubSpot ecosystem. Their messaging is clear, and their case studies show experience with established, growth-focused companies.

Creative + Content

Research + insights, go-to-market (GTM) strategy, audience personas + messaging, brand strategy and growth planning Partnering with us can significantly boost your marketing effectiveness, generate more opportunities, increase brand awareness, and drive revenue growth. Partnering with a specialized B2B marketing agency is key for effectively reaching and engaging your target audience, generating leads, and driving business growth. This thoughtful approach ensures that we're reaching your audience and genuinely resonating with them, setting the stage for long-term success and authority in your industry. Led the global renaming and rebranding of a B2B tech company, from identity development to asset branding transformation to stakeholder communication. We are an international digital marketing agency that helps leading B2B companies transform to reach their target group effectively.

• Its client was a Ukraine-based taxi dispatch software company, TaxiAdmin, that intended to boost corporate branding and business network.
• New North’s approach to B2B marketing strategies and execution mainly covers branding, positioning, content creation, paid media, ABM, marketing operations, and sales enablement.
• Seniority, demand for specific roles, and competitive bidding environments all impact auction pricing, which is why CPCs vary significantly across functions.
• Test multiple channels for outreach that may appeal to your customer segments (blogs, email campaigns, webinars).
• Furthermore, their analytical approach ensures they optimize every marketing effort for the best possible return on investment and business success.
• With significant experience in the B2B marketing industry and a workforce exceeding 150 employees, The Mx Group maintains a robust global presence.

Website Development

Improve rankings on search engines through technical SEO, on-page optimization, keyword targeting, and intent-driven content. A cloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services. Turning a local tradition into a shared experience that reaches far beyond the town itself Today's continual learners are increasing skills and GAI training opportunities for their teams

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With a strong focus on technology and business services sectors, they leverage a data-driven approach to enhance their clients’ market presence and accelerate sales cycles. Walker Sands specializes in integrated marketing solutions, combining PR, demand generation, and branding services to drive B2B growth. The breadth of services Altitude can provide in terms of website development, public relations content, authoring content, editing and even helping with trade show logistics has been invaluable. A combination of compelling content, strategic outreach, and lead nurturing can lead to conversions and long-term success.

The world’s largest tech-powered creative group

It embodies a commitment to create stories that are globally informed yet locally attuned. This partnership signifies more than just global reach. From day-one brand building to full-scale rebranding, Centric creative team works where art direction meets business intent. It consolidates similar transactions from various industries into one platform, offering trading opportunities for both buyers and suppliers.

Combine broad match keywords with audience targeting in Google Ads

Leadium provides a hybrid model combining sales development and RevOps consulting, with a strong focus on automation and analytics. SalesRoads focuses on quality calling campaigns, custom playbooks, and deep market insights to generate meaningful conversations. CIENCE offers managed SDR teams and proprietary data platforms to scale outbound efforts quickly. These firms are known for delivering real results, marketing services b2b leveraging a mix of outbound, inbound, account-based marketing (ABM), and data-driven outreach strategies. MarketJoy is one of the best lead generation companies in USA, delivering sales-qualified leads, custom strategies, and ROI-driven outreach for B2B brands.

We help position your executives and brand as trusted industry voices through strategic content, speaking opportunities, and media placements that build credibility with decision-makers. Expect campaign launches within weeks, not months, and transparent monthly reporting that ties marketing spend directly to pipeline and revenue. From top-of-funnel awareness to bottom-funnel conversion, we manage the entire buyer journey with integrated demand generation, ABM, content marketing, and sales enablement strategies.

As AI tools refined their models and integrated into tech stacks, marketers noticed opportunities. Brand-led strategies rely on high-quality content and expansive production models to reach buyers. As companies return to brand-led strategies, marketers want to build trust and loyalty with buyers. Brand awareness is a key target for increased investment among B2B marketers. If this decrease continues, consider which strategic opportunities other marketers are forgoing and how I could capitalize on that shift.